The announcement comes just days after The WSJ’s Jessica Toonkel reported that Apple and Paramount are also discussing a partnership to offer a discounted pairing of their streaming services, Apple TV+ and Paramount+. “Verizon is using its strategic relationships with the biggest players in the content industry to continue to unlock more value for its wireless customers,” the company said in a statement boasting of the deal.
All told, for just $20 a month, the company’s customers can now get five streaming services for the price of a single tier of Netflix. For an additional $10, Verizon said it will also throw in Disney+, Hulu, and ESPN+. Verizon this week launched a new streaming subscription for its wireless phone customers, pairing Netflix and Max’s ad-supported tiers together for $10 a month - a more than 40% savings on the price of the individual services.
After spending billions of dollars to launch their own direct-to-consumer streaming platforms, the world’s biggest entertainment companies are slowly getting back together, giving consumers a break on soaring prices by pushing them to their more lucrative ad-supported tiers with the hope that the more attractive offers will keep them from axing their services.
